(Dutch) SEO content writing and Search Engine Optimization
Content is the backbone of websites and needs to be of excellent quality to be ranked highly on search engines. For the content to remain at the top, it needs optimization. Only then it reaches the targeted audience. It is at this point that search engine optimization comes in, as it enables a higher ranking of articles with suitable keywords. SEO works across content written in different languages, including Dutch, making it an important tool in content writing.
Importance of SEO in content writing
The majority of consumers use online search engines to look for information on various goods and services. Search engines use certain keywords to relay the results of a search to an online user. Most times, websites with relevant keywords rank higher making it possible for online users to visit the site and make a purchase. It is for this reason, businesses or individuals need to integrate SEO into their online content.
Besides catching the eye of target customers, SEO is one of the factors that large search engines use to rank websites. Search engines such as Google consider SEO combined with other optimizations important when ranking sites. It is, therefore, one of the best ways to improve your position in organic search results on many search engines. Also, web owners that learn the art of SEO while considering their customers’ needs, increase their chances of reaching them. So just be clear, well-written SEO content works for any search engine in any language, even in Dutch writing.
Important steps when using SEO
As mentioned, SEO content writing involves the production of articles that have appropriate keywords in strategic places to improve their ranking. The strategic placement of the keywords makes it relevant for search engines such as Google as well as your readers. So, which steps should you take to make your content SEO-friendly?
- Step 1: Place the keyword in the title. Place your main keyword or phrase in the title of the article or webpage. Ensure the keyword blends in well with the title so that it easily connects with readers.
- Step 2: Spread out keywords. Use the main keyword and its various alternatives in different parts of the content. The keywords must be evenly spread so that they add value to the blog post.
- Step 3: Consider using alternatives. To avoid over-using keywords in an article, especially lengthy ones, it is advisable to use LSI keywords. These are words that relate to the main keyword phrase.
- Step 4: Emphasize on keywords. The use of header tags such as H1, H2, and H3 should include the main keywords for the article. You could also include LSI keywords as part of the subheadings.
- Step 5: Use keywords for anchor texts. Linking your content to other websites using anchor texts that are keywords increases the chances of high ranking. The less noticeable the keywords are the better for ranking on search engines.
How (Dutch) SEO content writing can help boost your business
Every business needs to master search engine optimization (SEO) if they are to have a high ranking website. It is important to write quality content that is search-friendly to attract customers and rank better on Google and other search engines. Here are some ways SEO can boost your business, locally and internationally.
Increases brand awareness
Every business wants their brand to be immediately recognized by their target market. SEO helps customers to get familiar with your product because they keep seeing it when searching for related information online. Businesses that can keep their product ranking at the top will attract clicks leading to their website. In turn, they can convert those visiting their site into sales or even brand ambassadors.
Helps in penetration of target market
New businesses no longer have to struggle for a long time to get recognition within their target market. When using SEO, businesses can make it to the top of Google rankings by effectively executing their strategy. Potential customers will click on your website link and get the information they need. Making it easier to convert them to customers. When a customer makes a purchase, signs up for a newsletter, it allows a business to earn some market share.
Makes website localization easier
Businesses whose target market speaks a different language (Dutch for example) should consider localizing their website. Localizing your website in part or entirely by translating the content that is currently on the site. Ensuring that you conduct keyword analyses. Implement SEO and integrate the local pages in the preferred language is the first step. This makes your website eligible for ranking on search engines that use a particular language.
Makes your website user-friendly
Search engines value the user experience of a website. They use it as one of the tools to rank them. Websites that provide an all-round experience that includes quality content, relevant information, related videos, and photos usually rank higher. The web pages should also be easily navigable and mobile-friendly. This results in better traffic boosted by the use of appropriate SEO tools. Additionally, the integration of SEO at the onset of website building and in all its aspects results in a user-friendly site.
Helps with cost management
Traditional advertising is expensive for businesses with many using online options such as pay per click or paid ads to reach customers. However, with proper use of SEO that results in higher rankings, there is no need to pay for advertising. Businesses can continue to stay on top of search results and get leads that convert customers. Additionally, the use of SEO can also extend to social media pages resulting in more valuable leads.
Overall, SEO in content writing is important no matter the language you use to communicate to reach customers. It may take some time to see the results of investing in SEO but over time the target customers will begin to respond. In most cases, you may be required to make changes as you go along to reach your audience in the best way. However, with consistency and constant revisions, you will see the desired changes and a constant high ranking on several search engines.
If you would like to know how Bulb Translations can help you create unique content that will get you higher up in search engine rankings, please feel free to contact us.
We can advise you on Dutch SEO content writing and how to implement it to your advantage.